Most people remember the messy breakup between Deion and Pilar Sanders, but not many recall the good times they shared back in the day.
One of those moments? Way back in 2001, when the couple shot an infomercial together. A former actor and entrepreneur just revealed that Pilar was actually pregnant with Shedeur at the time!
It’s a wild throwback that gives us a glimpse into a much sweeter chapter of their love story.
The Body by Jake Infomercial
Jake Steinfeld, an American actor and entrepreneur, recently opened up about the early 2000s when Deion Sanders became a familiar face for his brand. “Deion was a spokesperson for Body by Jake,” Jake shared on the Rich Eisen Show. But their partnership started even before that.
“Deion had reached out and said he wanted to get in the infomercial business, wanted to get in the fitness business,” Jake recalled. “And I said, ‘Listen, if I have a product, I’ll call you.’ And I did, and he said, ‘I’m in.’ I go, ‘No, you can’t be in, you didn’t see the product.’”
Deion flew out to L.A., saw the concept, and was sold instantly. “It was about the ab Scissor, the Body by Jake… and we shot the show.”
Jake even remembered asking Deion what he thought of it. “He goes, ‘Jake, the ab scissor is Prime Time.’ And I went like this, ‘God bless.’ Lock it up, let’s go home.”
Pilar Was At That Time Pregnant With Shedeur
While filming the infomercial, Jake Steinfeld remembered that it wasn’t just Deion who showed up; Pilar Sanders was there too. And not just as a supportive spouse.
“And she was pregnant with Shedeur,” Jake recalled. At the time, no one really thought much of it, but looking back now, it’s a pretty iconic detail. Shedeur Sanders, who would later become a rising football star, was actually on set, well, sort of, while still in the womb.
It adds a surprising layer of history to what seemed like just another fitness shoot. It’s one of those behind-the-scenes stories that reminds you how intertwined personal and professional lives can be, especially when you’re dealing with big personalities like Deion and Pilar.
A Fitness Time Capsule from 2001
The infomercial itself, which aired back in 2001, is now a nostalgic time capsule of early 2000s energy, and it’s filled with charm. The video opens with Jake Steinfeld enthusiastically telling Deion and Pilar, “You guys are looking great.”
Standing confidently next to his then-wife, Deion flashes that signature smile and responds, “You know why? You look good, you feel good, you play good,” a line that perfectly captures Deion’s larger-than-life personality.
The three of them share a hearty laugh, making it clear they were having fun with it. Moments later, the ad introduces the Body By Jake ab scissor, a home fitness machine designed to sculpt a slim, toned waistline and deliver those coveted hard rock abs.
It was all very on-brand for the time, with high energy, upbeat, and promising big results. And knowing now that Pilar was pregnant with Shedeur during filming? That just adds an unexpected layer of depth to what looked like just another flashy fitness commercial.
What started as a simple shoot for a fitness product ended up capturing a rare and candid moment in Deion and Pilar Sanders’ early life together. A past complete with laughter, ambition, and even a soon-to-be-born Shedeur quietly along for the ride.
It’s a fun reminder that before the drama and headlines, there were genuine moments of partnership, hustle, and family caught forever in an infomercial few even remember today.
Also Read: All About Shedeur & Shilo’s Mom Pilar Sanders: What Did She Do To Deion?
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