CU is raking star players from the transfer portal and it started after Deion Sanders gave sons Shilo and Shedeur the responsibility to talk to transfer recruits. Following this Shilo posted a message on his IG story asking defensive and offensive recruits to contact him and Shedeur, respectively.
Although this move was criticized as many called it a casual style of recruitment, but it did produce the desired results in the end. Coach Prime certainly knows when to step out of the box. In the current scenario, it is considered illegal for an NCAA player to contact other team coaches before transfer, so they instead reach out to players of the teams they are interested in.
Taking advantage of this fact, Shedeur and Shilo took matters into their own hands to ask recruits to contact them directly via IG DMs which proved to be a game changer. Since texting on IG is much more convenient than sending emails, more players would feel free to reach out to the CU stars.
🚨 It’s OFFICIAL – the Instagram Story by Shilo Sanders calling for transfer players to DM him & Shedeur was a MAJOR success 👀
On Tuesday, Shilo’s IG story went viral, with many fans & media insulting the unorthodox recruiting method. There was speculation that his sons… pic.twitter.com/42eiwWYMOx
— Blue Bloods Bias (@bluebloodsbias) April 18, 2024
This out-of-the-box tactic proved to be extremely successful for Coach Prime’s program. The IG story was widely talked about on social media and was seen by more than 20 million fans online on X. This led to multiple players reaching out to the two CU players via IG.
When asked about the story posted by Shilo and the impact it caused on their recruiting process, Deion claimed that Shedeur had every wide receiver tight end, and offensive lineman in his DMs. This simply shows how being different gets eyeballs which can be taken advantage of.
How Nike Broke the Rules To Make Air Jordans a Massive Success
It doesn’t need to be mentioned how popular Nike’s Air Jordans are. Although there is a GOATed legacy of an athlete behind it but Nike itself was simply a mastermind in getting eyes on the shoes when it was first released in 1985, six years before MJ won his first championship.
Those days the NBA had a rule in place that restricted players from wearing white shoes during games. So Nike asked MJ to wear the shoes during games, breaking the rule, and then paid all the fines that were incurred on the athlete.
This caused many analysts and commentators to criticize and talk about it. More cameras were panning on MJ’s shoes during games which led to the shoes catching more eyeballs. This gamble paid off for Nike in the long run after MJ cemented his spot as the greatest of all time in the sport making his shoe line invincible.
This proves how going bold and outside the norm in a calculated manner could lead to tremendous success and Deion Sanders knows that well.
