Deion Sanders groomed Shilo and Shedeur to never be shy of the cameras when the boys were very young. The Hall of Famer shared old footage of a commercial shoot where Shilo and Shedeur learned the basics of timing, lines, and marks.
In the clip, the boys step in unsure, searching for cues, and missing their lines. Deion Sanders resets the scene and calls for retakes so they can get comfortable in front of the camera.
At first, the brothers hesitate, forget what to say, and enter the frame late. Deion keeps the energy high and runs it back until confidence shows. By the final take, their voices land, their steps hit, and their eyes lock on the lens.
The post offers a throwback look at how Deion Sanders trained his sons for the spotlight and built poise that still shows today.
Deion Sanders 2007 Commercial with Shilo and Shedeur
The footage comes from a Bentley commercial filmed in the early 2007. The ad featured Deion Sanders on set with his two sons as they learned how to hit their marks and deliver their lines on cue. Based on their ages in the clip, the timeline lines up with that year.
Shedeur Sanders was four at the time, while Shilo Sanders was seven. Their birth dates confirm it. Shilo Sanders was born on February 9, 2000. Shedeur Sanders was born on February 7, 2002. That places the shoot in early 2007, when both boys were still in grade school.
The commercial ran that year and centered on Bentley, with Deion guiding his sons through multiple takes. “If the boys win the ball,” began Shedeur. Shilo followed with, “One of you is gonna roll out in the brand new Bentley.”
The clip captures their first steps into on camera work and the foundation of their media confidence.
How Deion Sanders Grooming Built Shilo and Shedeur’s Media Confidence
That early Bentley commercial training paid off in a big way for Shilo and Shedeur Sanders. The camera lessons that started in childhood now show up in how both brothers move in the spotlight today.
Shilo has grown into a popular streamer with a natural presence on live platforms. He talks freely, reacts fast, and keeps fans locked in without forcing moments. The comfort comes from years of being coached on where to look, when to speak, and how to stay relaxed under pressure. Streaming is fast and unpredictable, but Shilo handles it like a pro.
He’s been able to grow to million of views, showcasing his lifestyle online, like when he recently visited Shedeur and their mother in Cleveland.
Shedeur, on the other hand, commands the media room. Press conferences feel easy for him. He answers with confidence, controls the tone, and never looks rattled by tough questions. His timing is sharp, and his delivery is clean.
All that was clear during the tough 2025 season, when the media hit him with difficult questions about his relationship with coach Stefanski. Shedeur answered the questions like a pro, with confidence and top-level intelligence.
Those early retakes built more than camera skills. They built poise, and today, it shows every time the lights come on.