Deion Sanders Jr. had long built his media brand around his dad, Coach Prime, and the teams he coached. But now, he’s taken a big step forward into the NFL.
After securing official media credentials, Deion Jr. made his debut covering an NFL game, attending the Jacksonville Jaguars vs. Carolina Panthers matchup. It’s a major milestone not just for him, but for the entire Sanders family, who celebrated the moment with pride.
This move signals a new chapter for Deion Jr., expanding his media business beyond college football and into the league where his father became a legend. And clearly, his mom and sister couldn’t hide their joy.
Bucky’s Mom and Sister React to His Step in Covering the NFL
Deion Sanders Jr.’s family wasted no time showing love after his latest career move. His sister, Deiondra Sanders, shared her excitement on Instagram, writing, “So proud of my brother @deionsandersjr able to cover the NFL games! Let’s go!!” Her post was full of pride and energy, marking the moment as a big win for her younger brother.

His mother, Carolyne Chambers, added her own emotional tribute, posting, “Proud is an Understatement. Let’s Go Bucky!!! Your work ethic is truly a lifestyle.” She’s seen his grind from day one and knows the level of consistency it took to get here.

The reactions from both women reveal that this is a moment years in the making, and the people closest to him are fully behind it. For the Sanders family, this milestone goes beyond football. It’s about legacy, growth, and chasing greatness without limits.
Why Deion Jr. Chose the Jaguars-Panthers Matchup
Deion Sanders Jr. didn’t randomly pick the Jaguars vs. Panthers game for his first NFL media assignment. This was a calculated move. The game marked Travis Hunter’s NFL debut, and with the amount of buzz surrounding the former Colorado two-way star, it made perfect sense for Deion Jr. to be there.
Hunter has been one of the most talked-about rookies since the draft, and fans have been eager to see how his skills translate to the pro level.
But Hunter wasn’t the only draw. Jimmy Horn Jr., another former Colorado standout and Well Off Media regular, is now with the Panthers. Although Horn was listed as inactive for Week 1, his presence on the roster added another layer of connection and relevance to the game for Deion Jr.
Covering athletes he’s built personal relationships with is part of what makes Deion Jr.’s content hit differently. The Jaguars-Panthers matchup gave him exactly that: familiar faces on a much bigger stage.
Yes,I am so PROUD OF MY NEPHEW.I WAS WATCHING THE GAME ON SUNDAY.I WAS BALLING.BECAUSE,I KNEW IT WAS HIS FIRST GAME TO COVER.AND TRAVIS WAS THERE TOO.SO THE ENERGY WAS SO ELECTRIC. HE HAS BLOWN THIS MARKET WIDE OPEN.NOW,EVERYONE IS TRYING TO GET ON BOARD.BUT,HE IS THE OG.LETS GOOOOO BUCKY.LOVE YOU BABY