There’s been plenty of buzz online lately, with influencers claiming Shedeur Sanders is cashing in on something called a “Prime Equity Clause” written into his contract with the Cleveland Browns.
The idea sounds flashy: that Shedeur is not only earning as a quarterback but also building wealth through his personal brand, directly tied to his dad’s larger-than-life presence as Coach Prime. It’s the kind of rumor that spreads fast, especially when money and family legacy collide.
The Prime Equity Rumor
Influencers online have been hyping up what they’re calling Shedeur Sanders’ “Prime Equity Clause,” claiming it’s already reshaping how rookies think about contracts. One post on X that’s been making rounds reads: “Shedeur Sanders is shaking up the NFL! 🏈 His ‘Prime Equity’ clause could make him one of the richest QBs in history BEFORE his first snap. Are NFL owners really ‘crashing out’ over this groundbreaking rookie deal?”
The post goes further, arguing that the NFL assumed Shedeur would simply fall in line with expectations. Instead, it says he’s flipping the script, showing that “every player is their own business.” According to this take, Shedeur didn’t just sign a contract; he used his leverage to make sure his personal brand and long-term value are protected.
“The rookie quarterback has included a groundbreaking clause in his contract that could set a new standard in the NFL. So, he has leverage and he tried to use his leverage and he did use his leverage to get something to put on his contract.” The influencer added that this so-called Prime Equity could make Shedeur not just successful, but one of the richest quarterbacks in league history.
Ian Rapoport Shuts Down Prime Equity Talk
For all the buzz swirling around Shedeur Sanders’ supposed “Prime Equity Clause,” the story didn’t take long to get shut down. NFL Insider Ian Rapoport stepped in to set the record straight, making it clear the viral claims don’t hold any weight.
Taking to X, Rapoport wrote: “This is absolutely fake. There is no such thing as a ‘Prime Equity Clause.’ How in the world does anyone think there is?”
His response poured cold water on the speculation that Shedeur had negotiated one of the most groundbreaking rookie deals in league history.
While influencers fueled talk of Sanders rewriting NFL contracts before his first snap, Rapoport’s statement confirms there’s nothing unusual about his Browns agreement.
Also Read: Shannon Sharpe Answers Whether Arch Manning Will Receive the Shedeur Sanders Treatment At the Draft