Shedeur Sanders was already an established brand when he entered the league, and just three months into his rookie NFL season, his brand value has trumped even the QB elites like Patrick Mahomes and Lamar Jackson.
While Mahomes and Jackson possess accolades like MVPs and Super Bowls, Shedeur’s marketability, social media reach, and endorsement appeal have surged ahead fast.
Thanks to his father Deion Sanders’ influence and his own media-savvy approach, Shedeur’s off-field presence is dominating headlines and sponsorships, positioning him as the NFL’s newest and most valuable face.
Shedeur Sanders Jersey Sales Skyrocket Fast
According to a recent report, fans have purchased more Shedeur Sanders jerseys than those of Patrick Mahomes or Lamar Jackson. What’s wild is the timeframe.
Sales data for Mahomes and Jackson covers a five-month stretch from March to July. But Shedeur only arrived in Cleveland in May, meaning he needed just three months to beat two of the NFL’s biggest stars in jersey sales and others like Joe Burrow, too.
That surge reflects his massive appeal, both on and off the field. With his name already carrying weight before he took a snap, Shedeur is turning fan hype into serious merchandise numbers.
Shedeur Outsells Cooper DeJean
Not only has Shedeur Sanders outpaced NFL elites in jersey sales, he’s even topped Cooper DeJean, the standout rookie who played a crucial role in helping the Eagles win the Super Bowl. That fact alone stunned fans across social media.
“Go 12 go,” reacted one fan. Another chimed in with a more skeptical take: “Just thinking out loud here that it might be possible that it’s because they’re new to the league and their shirts just became available as opposed to being on the market for years?”
Others weren’t holding back their excitement. “Legend in the making…. Let’s go 12,” one posted. “Quite naturally,” added another.
One fan, clearly fed up with the doubters, went off: “And people dared to say the Browns were gonna cut him lmao. Literally 0 chance he ever gets cut during his rookie contract, he brings in more money than anybody else on the pathetic Browns franchise.”
Shedeur’s popularity isn’t just hype; it’s a movement, and the numbers are backing it.
Shedeur’s Jersey Sales Mean Millions
Thanks to his soaring jersey sales, Shedeur Sanders is set to make millions. He’s expected to earn a major cut from merchandise revenue, capitalizing on his massive brand power.
While exact numbers vary, projections place his take-home earnings from jersey sales alone well into the seven-figure range (possibly eight).
For a rookie, that’s unheard of, and it further cements him as one of the most marketable names in football. Simply put, Shedeur isn’t just selling jerseys; he’s printing money.
Also Read: 14 NIL Deals Signed By Shedeur Sanders During His Elaborate College Career