Deion Sanders has always emphasized energy and presence in the locker room. He welcomes people who make the most out of the opportunities that don’t come very often. In one of his team meetings with the players in March, he gave the stage to two candidates who were pitching themselves for Colorado football’s assistant coach of strength and conditioning job, and one clearly stood out to Prime.
When both were asked to speak to the team, Morgen Cote left a mark. Her assertiveness, her tone, and her confidence immediately drew Coach Prime’s attention. He said that it was because she maximized her moment, even though the other candidate was far more experienced than her, that was when he knew she was the right person for the job.
How Morgen Cote Impressed Coach Prime
Morgen Cote didn’t try to outshine the room. What caught Coach Prime’s attention was how she owned her space without overselling herself. She told the Colorado players, “I’m a little bit of an underdog.” Coming from a hockey family in Canada, she wasn’t raised in a football household. But she did love the energy of football when she first got to know about the culture and what really fuels a locker room.
She spoke about the atmosphere, not just reps and routines. “When you walk into a football weight room, you feel that energy in the air,” she said. “That’s what I fell in love with.” She didn’t pitch herself as a coach with a lot of experience. She described her role as a catalyst. Someone who’d ignite what was already inside the players.
“I want to make sure that I’m the spark to y’all’s flame,” she told them, “and give you guys anything and everything that you need to be successful on and off the field.”
That statement hit different. It wasn’t a promise to push hard, but a commitment to be all-in. And it told Deion Sanders everything he needed: she understood energy, respected the players’ underdog grind, and was ready to pour into the program.
Who Is Morgen Cote?
Morgen Cote, often referred to as Coach Motivate or Coach Mo, brings a data-driven edge to college football strength coaching. Before joining the Colorado Buffaloes, she spent three seasons at Rice University, where she wasn’t just lifting weights, she was running quarterback-focused neurofeedback sessions using EEGs and virtual reality.
Her precision-centered approach also extended to sports science tech like Vald and Muse, where she tracked player output in detail. Cote directly handled quarterbacks and specialists while also managing the football developmental program during pre-season.
She also served as the Strength and Conditioning Coach for Rice’s Swim and Dive team and led their nutrition coordination. Before Rice, she worked at Fresno State, where she held dual roles in football and aquatics.
Earlier, as a grad assistant at Tarleton State, she coached football, basketball, and cheer/dance, a rare trifecta that shows her adaptability. She even interned at Yale, giving her Ivy League experience on top of her Power Five chops.
Originally from Lloydminster, Alberta, she relocated to Houston in 2007. Now at Colorado by way of a brief stint at Texas A&M, she lives by the philosophy: “It’s not the intensity at which you do something that makes you successful, it’s the volume.”
Cote’s Educational Qualifications
Morgen Cote holds a Bachelor of Science in Sports Conditioning from Texas A&M University, where she also completed a double minor in Neuroscience and Coaching. That academic combination reflects her unique blend of physical and cognitive performance focus.
While at Texas A&M, she played on the women’s rugby team and helped secure a state championship title in 15s. She later advanced her education with a Master of Science in Sports and Recreation from Tarleton State University, deepening her expertise in athletic development.
Her academic background directly informs her evidence-based coaching style, which integrates neuroscience and performance data into practical, on-field strength and conditioning strategies.
Cote’s Experience in the Field
Morgen Cote has hands-on experience with multiple collegiate programs. She spent three seasons at Rice University as Assistant Strength and Conditioning Coach, working closely with quarterbacks, specialists, and the swim and dive teams.
Before Rice, she was a Coaching Assistant at Fresno State, focusing on sports science and performance. At Tarleton State, she served as a Graduate Assistant for football, men’s basketball, and cheer/dance.
Her journey also includes a performance internship at Yale University, showing her steady climb through elite athletic programs.
Bringing the Energy to Deion Sanders’ Colorado
Coach Morgen Cote isn’t just showing up; she’s setting the tone. “I need you guys to be energetic… I want you guys to have the culture that you need to be successful, great young men,” she told Colorado players. But she’s not just talking, she’s doing the work.
Her training style is rooted in intensity, consistency, and science. A glance at her Instagram reveals a coach deep in the grind, pushing athletes through rigorous sessions while spotlighting their progress for fans to follow.
Her connection with players is clear. She believes in them and wants the world to see it.
More than traditional weight room reps, Coach Mo is bringing advanced methods to Colorado: Neurofeedback training using EEGs, Brain Endurance Training to build resilience, and Cognitive Drills tailored to individual stress responses. It’s a hybrid of science and grit, built for results.
She isn’t trying to fit in. She’s building something new. With her background, her methods, and her relentless energy, Morgen Cote is about to change the rhythm of Colorado’s locker room.
Coach Prime wanted someone who could spark something in his team. With Coach Mo, he’s found the firestarter.
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I love everything about this Welcome Coach Mo.We need strong role models.Our young men.Need that strength from outstanding leaders.