Julian Lewis is the true successor of Shedeur Sanders at Colorado when it comes to flash.
The young quarterback isn’t shy about showing off his success. Lewis is often seen dripping in designer fits, rocking pricey jewelry, and rolling up in luxury rides that turn heads on campus.
His rising fame isn’t just about football; it’s powered by big NIL deals and endorsements fueling a lifestyle most college athletes only dream about.
Net Worth
According to On3, Julian Lewis carries a hefty NIL valuation of $1.1 million, with a roster value of $800,000.
The difference matters: NIL valuation reflects his overall market worth from endorsements, sponsorships, and brand partnerships, while roster value is what he earns directly through his school or collectives, like a base salary for competing. Combined, these numbers paint the picture of his financial potential.
To put that in perspective, CBS Sports reports most college quarterbacks make between $500,000 and $800,000, meaning Julian is already comfortably exceeding that ballpark. But most importantly, these valuations are baselines.
Brands often pay more when striking deals, especially for athletes with rising influence, strong performance, and major hype. For someone like Julian, the numbers on paper may just be the starting point of a much bigger payday.
This suggests that Julian Lewis could be earning at least $3 million annually from the school’s collective and NIL deals combined.
NIL Deals
Julian Lewis has quickly built one of the most impressive NIL portfolios in college football, stacking deals that highlight his marketability and star power. His earliest agreements set the tone back in October 2023 when he signed with Athletes First for representation and struck his first major deal with Leaf Trading Cards, giving him a $477,000 On3 NIL Valuation and placing him among the top high school athletes.
By November, he added Jaxxon Jewelry, joining a roster of high-profile sports stars. In early 2024, Lewis signed with Alo Yoga, becoming the company’s first high school athlete and boosting his valuation to $615,000.
He later inked six-figure deals with Cactus Jack and another round with Leaf Trading Cards, both pushing him into the million-dollar range.
2025 brought even bigger moves: equity and campaigns with Gym Weed, headline partnerships with Taco Bell and Starbucks, and steady growth on Instagram, where he now has over 200,000 followers.
Each deal hasn’t just raised his valuation, it’s solidified his reputation as a future face of college football marketing.
Luxury Lifestyle
Julian Lewis isn’t just making noise on the field. He’s living like a star off it. The Colorado quarterback already owns a Lamborghini Urus, a car that screams status and speed, perfectly matching his flashy persona. It costs around $300,000.
But cars aren’t his only passion. Lewis is also a jewelry enthusiast, often seen in public rocking custom pieces that reflect his bold style. He reportedly dropped $20,000 on a 20-piece grill set, crafted by famed jeweler Saint, adding to his growing collection.
At just 17, he’s already made a name for himself as a diamond lover, sporting massive chains, custom grills, and luxury watches that rival those of NFL veterans. Even at his graduation ceremony, he showed up iced out in designer fits, looking more like a draft-night star than a high school senior.
Whether he’s behind center at Colorado or off the field making fashion statements, Julian Lewis is carving out a brand that blends swagger, luxury, and undeniable star power.
Also Read: Jordan Seaton Net Worth: NIL Deals, Endorsements and Lifestyle