Jordan Seaton brings the same star power to the trenches in Colorado, and he’s cashing in big.
The offensive tackle, a former five-star recruit, is more than just a cornerstone on the field. He’s a rising figure in the NIL world.
With deals flowing in, including his partnership with the 5430 Alliance collective, Seaton is building both his brand and his bank account. Add in his growing influence on social media and a taste for the finer things, and you’ve got a lineman whose net worth and luxury lifestyle reflect a real star.
Net Worth
According to On3, Jordan Seaton holds a massive NIL valuation of $1.7 million, with a roster value of $1.6 million. While the numbers look similar, they represent two different sides of his financial picture.
The roster value works like a base salary, involving money Seaton receives from his school or collectives simply for suiting up and competing. The NIL valuation, on the other hand, captures his wider market potential, factoring in brand endorsements, sponsorships, and social media influence. Together, they show the scale of his earning power both on and off the field.
For context, ESPN notes most offensive tackles fall between $500,000 and $1,000,000 annually, which highlights just how exceptional Seaton’s numbers are for his position. And remember, these valuations are starting points.
Oftentimes, the actual earnings are way higher than the projected numbers. This suggests that Seaton could be earning at least $2 to $3 million annually.
As such, athletes often earn more once real deals are signed, meaning Seaton’s actual income could easily surpass the projections as his profile continues to grow.
NIL Deals
Jordan Seaton has built an NIL portfolio that reflects both his on-field dominance and off-field marketability. On August 16, 2025, he signed with Taco Bell, pushing his On3 NIL Valuation to $1.3 million, ranking him No. 34 among college football players and No. 68 in the prestigious On3 NIL 100.
Earlier in his Colorado career, Seaton became one of the key athletes tied to the 5430 Alliance, the school’s NIL collective, securing partnerships on March 26, 2024, and again on April 24, 2024. These deals solidified his role in Colorado’s growing NIL ecosystem.
On April 2, 2024, Seaton also partnered with EA Sports, aligning himself with one of the most recognizable brands in gaming.
Each agreement has boosted both his profile and financial standing, making him one of the highest-valued offensive linemen in college football and a central figure in Colorado’s NIL success story.
Luxury Lifestyle
Jordan Seaton is quickly becoming known as much for his taste in luxury as for his dominance on the field. After an impressive freshman season in 2024, the Colorado offensive tackle has turned lucrative NIL deals into opportunities to enjoy the finer things.
His latest target is a Bentley Bentayga, a $235,000 luxury SUV that he revealed in a recent Well Off Media video he plans to buy brand new. “We’re not buying used cars either, but brand new off the lot, fresh,” Seaton said with confidence, underlining both his ambition and financial power.
The Bentley will join his already enviable collection, which includes a Maybach valued at around $200,000. That Maybach wasn’t just any purchase, but a gift from former teammate Shedeur Sanders, who explained the gesture by saying, “He protects the backside, so he had to get the Bach.”
The moment, captured in a December 2 video, showed the respect and bond between the two. Seaton’s high-end choices demonstrate how NIL money is reshaping college athletics, giving stars like him the freedom to live like pros while still on campus.