Deion Sanders Jr. has taken a completely different path in life after realizing he wouldn’t make it big in football, but that shift didn’t slow him down. In fact, Deion Sanders Jr. currently earns more than Shedeur Sanders, at least for now, thanks to the media empire he built on his own.
Through Well Off Media and his content business, Deion Sanders Jr. films, edits, and publishes behind-the-scenes coverage that drives massive online engagement.
Deion Sanders Jr. even once revealed publicly how much he made from his digital work, giving fans a glimpse of his revenue from his multiple streams.
Deion Sanders Jr.’s Income and His Revenue Sources
In May 2024, Deion Sanders Jr. went viral after stating, “Since they talking records, I swear I’m not flexing, I made between 4-8 million.” That single statement pulled back the curtain on a digital career built through strategy, consistency, and diversified income streams.
His primary engine is Well Off Media, a content company he launched on April 23, 2018. The channel has grown to 621,000 subscribers and more than 320 million views, fueled by his behind-the-scenes coverage of Colorado football, lifestyle features, the NFL, and day-to-day family content that drives enormous engagement. The ad revenue, brand visibility, and sponsorship opportunities generated by this platform form a major share of his income.
Another revenue stream is Well Off Forever, his luxury lifestyle brand. Through this business, Deion Sanders Jr. sells premium merchandise that aligns with his image, clean, aspirational, and intentionally exclusive.
Well Off Forever has become a recognizable part of his identity, influencing everything from his creative direction to his personal branding.
Deion Sanders Jr. also expanded his reach through a partnership with Nike. His collaboration on the Diamond Turf 92 “Ossacin” shoe, named after his artist moniker, honors the Sanders legacy while introducing a fresh design inspired by the Well Off Forever aesthetic.
The sneaker features a bold black base with white and red details, tying together nostalgia, culture, and luxury branding. This partnership positions him within the lucrative sneaker and lifestyle market built around his father’s iconic line.
He has also ventured into music, adding streaming income to his portfolio. His top tracks; “Money Old,” “Swim or Drown,” “Trippin, Pt. 2,” “5 for 5,” and “All Fall Down (No Sympathy)” are available on major platforms like Spotify and Apple Music, expanding both his creative footprint and earning potential.
Deion Sanders Jr. didn’t just step out of football. He built an empire, proving that creativity, consistency, and smart branding can generate superstar-level income without ever touching the field.
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