Garrett Nussmeier is the rising quarterback for the LSU Tigers, making waves in college football with his strong arm and playmaking ability.
He’s stepped up on the gridiron, showing flashes of the leadership and talent that could make him LSU’s next star. But his story goes beyond Saturday game days.
Thanks to the NCAA’s NIL policy, Nussmeier has secured several high-profile endorsement deals that boost his net worth, allowing him to enjoy a luxury lifestyle while still in college.
Garrett Nussmeier Net Worth 2025
Garrett Nussmeier’s net worth is largely tied to his NIL earnings, which showcase just how valuable he is both on and off the field. His NIL valuation sits at $4 million, while his roster valuation comes in at $3.6 million.
The difference? NIL valuation reflects the potential value of his name, image, and likeness in the marketplace, while roster valuation measures the value he receives from LSU’s collective.
According to CBS Sports, quarterback NIL values typically range between $500,000 and $800,000. As such, Nussmeier’s numbers put him far above the average, highlighting both his marketability and growing influence.
Given that these numbers are baselines that brands use to negotiate a deal, players often earn more than the set amount. One can estimate Nussmeier’s 2025 earnings to be at least $8 million. This suggests that his estimated net worth is around $6 million.
Garrett Nussmeier NIL Deals and Endorsements
Garrett Nussmeier’s NIL deals highlight why he’s one of the top NIL quarterbacks in college football. His first endorsement came on December 27, 2022, with Cheez-It, where he appeared in promotional campaigns tied to bowl season.
Just weeks later, on February 1, 2023, he partnered with Athletes First NIL Representation, securing one of the leading agencies to manage his growing list of endorsements. By April 27, 2023, he joined Bayou Traditions, the LSU-focused collective that connects athletes with sponsors, strengthening his profile in Baton Rouge and beyond.
Nussmeier’s endorsement portfolio continued to expand. On May 14, 2023, he signed an NIL deal with Signature Rides, showcasing luxury cars, and earlier that month, he teamed up with Gordon McKernan Injury Attorneys, one of the most active local contributors in the NIL market.
By February 22, 2024, he inked a deal with EA Sports, tying his name to the return of the popular college football video game.
That same year, he became a Powerade athlete, later renewing in 2025 as part of the “It Takes More” campaign alongside Sam Leavitt and Xavier Nwankpa.
In June 2025, Raising Cane’s featured him in a national ad with Arch Manning, further boosting his visibility.
By September 2025, Nike officially partnered with Nussmeier, placing him among elite college athletes like Drew Allar.
With an On3 NIL Valuation of $4 million, he now ranks No. 4 in college football NIL rankings and No. 5 in the On3 NIL 100. These Garrett Nussmeier endorsements prove how his success on the field directly fuels his net worth, brand appeal, and long-term marketability.
Garrett Nussmeier Luxury Lifestyle and Fashion
Garrett Nussmeier’s luxury lifestyle extends well beyond football, blending high fashion with personal branding. Known for his creativity, he uses custom game-day outfits as a form of storytelling, showcasing individuality and confidence both on and off the field.
A recent YouTube feature highlighted Garrett Nussmeier’s unique approach to style, where fashion becomes part of his identity as LSU’s starting quarterback.
Nussmeier also embraces high-end menswear, partnering with Pearce Bespoke, a luxury tailoring company. One standout piece was a custom purple suit, shared on Instagram, that perfectly balanced elegance with LSU pride.
These appearances reinforce Garrett Nussmeier’s image as not just a top athlete but also a rising style icon. Combined with his NIL deals and endorsements, Nussmeier’s taste for fashion elevates his overall brand and adds to his growing net worth.
Also Read: Julian Lewis Net Worth: NIL Deals, Endorsements, and Luxury Lifestyle
FAQs on Garrett Nussmeier
Q. Where did Garrett Nussmeier play high school football?
A. Garrett Nussmeier starred at Marcus High School in Flower Mound, Texas, where he threw for over 5,000 yards and 50 touchdowns before committing to LSU.
Q. Is Garrett Nussmeier related to Doug Nussmeier?
A. Yes. Garrett is the son of Doug Nussmeier, a former NFL quarterback and current coach, which gave him early exposure to elite football training.
Q. What class is Garrett Nussmeier at LSU?
A. Nussmeier is currently a redshirt junior at LSU in 2025, with multiple seasons of eligibility left due to NCAA COVID-19 rules.
Q. Has Garrett Nussmeier won any championships with LSU?
A. While Nussmeier hasn’t won a national championship as the starting quarterback yet, he contributed during LSU’s SEC campaigns and has shown strong postseason performances.
Q. What makes Garrett Nussmeier’s playing style unique?
A. Known for his quick release and ability to extend plays, Nussmeier combines a strong arm with mobility, drawing comparisons to gunslinger-style NFL quarterbacks.