Drew Allar is currently the starting quarterback for Penn State Nittany Lions, beginning his third season as a full-time starter in 2025.
A former five-star recruit, he’s already proven himself as one of college football’s brightest talents, guiding Penn State to the College Football Playoff semifinals last season. His strong arm, poise, and leadership have made him a centerpiece of the program and a fan favorite.
Off the field, Allar’s rise hasn’t gone unnoticed. He’s secured several lucrative NIL deals with major brands, significantly boosting his net worth and cementing his status as a star on and off campus.
Net Worth
Drew Allar’s net worth is shaped by both his NIL valuation and roster valuation, two key measures of his value as a college athlete. His NIL valuation is estimated at $3.2 million, which represents endorsement opportunities and brand partnerships.
By comparison, his roster valuation, per On3, sits at $3 million, reflecting how much he earns from his school collective and the value he brings to the team through his performance, impact on Penn State’s success, and marketability within the program. To put this in perspective, the average NIL valuation of a QB ranges between $540K and $1 million.
Allar sits far above that range, and his value is indeed notable through the numerous NIL deals he’s signed with strategic organizations.
However, given that these valuations are benchmark numbers for Drew, he is estimated to be earning at least $7 million in 2025. With this, his net worth could be estimated to be at least $5 million.
NIL Deals
Drew Allar has crafted an NIL portfolio that showcases his rising stardom on the field while proving his value as a trusted face for major brands off it. His NIL story kicked off in December 2022 when he signed with Success with Honor, Penn State’s official NIL collective at the time.
Just a week later, Allar struck another high-visibility deal with Inch & Co. Alongside teammates Abdul Carter, Olu Fashanu, and Kalen King, he received a Tesla branded with the company’s logo, highlighting the growing corporate interest in Penn State’s rising star.
By July 2023, Allar had entered into a partnership with Kellogg’s Frosted Flakes and the Mission Tiger program. In a community-driven event, he stood beside Tony the Tiger to present a $30,000 donation to Pennsylvania middle schools, while also meeting fans, playing games, and taking part in a lively meet-and-greet.
A month later, he expanded his portfolio with Bose, gifting premium headphones to his entire offensive line as a token of appreciation for their hard work. Later that same August, he joined forces with Kiwiclo, using his platform to raise awareness for Mission 22, a nonprofit focused on supporting military veterans and their families.
In September 2023, Allar partnered with Urban Outfitters. Aller, per Postgame, took teammates, Elliot Washington II, Christian Driver, and others on a back-to-school shopping trip in an experiential NIL campaign that doubled as elevated content creation.
Just two days later, he appeared in a unique collaboration with Exit 56 Publications, where he was featured in children’s books alongside Michigan players.
Early 2024 brought deals with EA Sports and Happy Valley United, the newly merged NIL collective that united Success with Honor and the Lions Legacy Club under one banner to streamline Penn State’s NIL efforts.
Fast forward to August 2025, Allar partnered with American Eagle Outfitters through a campaign led by Travis Kelce’s Tru Kolors brand, before landing his most high-profile deal in September 2025 with Nike.
The sportswear giant welcomed him on Instagram with the words: “The pride of Pennsylvania,” a move that underscored his $3.2 million On3 NIL valuation. That figure placed him at No. 8 in the college football NIL rankings and No. 9 overall in the On3 NIL 100.
Drew Allar’s NIL portfolio shows the perfect mix of community impact and national recognition. It has cemented his place as one of the most marketable players in college football.
Luxury Lifestyle
Unlike some athletes who flaunt cars and jewelry, Drew Allar doesn’t openly showcase a luxurious lifestyle. His public image remains grounded, centered on football and community.
Still, the caliber of his NIL partnerships speaks volumes. Strategic deals with brands like Nike, Bose, and American Eagle hint at his access to premium athletic gear, designer clothing, and high-end products that elevate his lifestyle off the field.
Through Happy Valley United, he even offered fans unique autographed memorabilia, including his seat from Beaver Stadium’s exclusive Presidential Suite.
Drew Allar’s journey at Penn State shows how talent, leadership, and smart branding can shape a modern college athlete’s success. While he keeps his lifestyle modest, the deals he’s secured highlight his growing influence and cement his place among college football’s most valuable players.
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