Since the Colorado Buffaloes reported that Athletic Director Rick George will step down at the end of the academic year, a lot has been said about Deion Sanders.
With the Buffs currently sitting at a disappointing 3-7 overall this season, their second losing year in three under Coach Prime , questions are swirling about whether he’s losing the locker room.
Yet amid these struggles and the looming leadership change in Boulder, Rick George has weighed in, and his stance on Coach Prime might surprise you.
Rick George’s Response to the Speculation
When rumours began swirling that Deion Sanders might be on the hot seat at Colorado Buffaloes, Rick George’s voice cut through the noise. The athletic director, who gave Sanders the job in December 2022, took to social media to set the record straight. In response to an X post summarizing the chatter, George wrote:
“Well said to the greatest voice ever. Coach Prime is my guy and we will continue to make @CUBuffsFootball great! On a mission to make CU Football great!”
The post came amid a wave of questions raised when George announced he’d step down next summer. Many interpreted his departure as a possible prelude to Sanders’ exit.
Rick George, however, fired back at the implication that one role’s change automatically triggered another. As he put it in July 2024:
“I think there’s a misperception about coach … If you know Coach Prime, he’s an incredible individual. He’s driven … We’re not going to make everyone happy … Our goal is to focus on what we have in front of us…”
Meanwhile, Deion Sanders hasn’t shied away from his relationship with George either. On Instagram he posted:
“We OWE you we’re gonna do this together! Thank you for always being there, being real, being tough, and being RICK GEORGE!”
That public display of mutual respect and loyalty underscores an important dynamic. It shows that even amid rough results, the coach-AD bond at Colorado remains intact.
Their message clearly echoes that Deion Sanders is not walking away quietly, and Rick George isn’t simply bowing out.
The change in leadership at Colorado may raise eyebrows, but for now, their shared agenda is keeping the program moving forward.