Shilo Sanders has set an enviable record on and off the field. He managed to navigate through NIL deals at a supersonic speed once the NCAA implemented a regulation to allow college football players to profit from their personal brands.
Since 2022, Shilo Sanders has signed numerous deals with prominent brands. He’s been able to boost his NIL valuation to an estimated $1 million. Here are all the deals he’s signed:
Porsche of Jackson
As Shilo Sanders continued to shine on the field, he made his inaugural endorsement with Porsche of Jackson in August 2022. Not only did this deal boost his marketing prowess and place him ahead of his NFL stats, but it also added to Shilo’s car collection with a brand new black Porsche ride.
The Porsche Macan S 2022 version delivers a staggering 434 horsepower and features a 2.9-liter V6 engine. Its market value is estimated at $66,750, which can vary across dealers.
Starz
As his collegiate football career peaked, Shilo Sanders signed an exclusive deal with Starz on December 5, 2024. Taking to her Instagram, Pilar Sanders, Shilo’s mom, exclaimed:
“So this is a super proud mommy moment. That’s right, that is Shilo. Mummy’s firstborn on BMF Starz, they are introducing him. This is his first scripted role.”
The acting gig offered the former three-star recruit a unique opportunity to shine beyond the field, improving his brand and marketing skills.
EA Sports
In March 2024, Shilo Sanders added a new partnership in his portfolio by signing a NIL deal with EA Sports. As part of the deal, the former Jackson State star allowed his face to appear in the brand’s video games.
As you might’ve guessed, this opportunity made Shilo popular among the young generation. By making a killing from the deal, Shilo Sanders inspired other college athletes to work on their brands for such opportunities to make money off the field.
Alongside his father, Deion, and brother Shedeur Sanders, Shilo Sanders appeared in a Google Chromebook ad in November 2022.
In a locker room, Shedeur and Shilo thought their dad was enjoying watching their gameplay on a Chromebook. Surprisingly, they discovered he was only admiring the graphics of his game. The humorous ad highlighted Chromebook’s gaming capabilities while showcasing the Sanders family’s dynamic lifestyle.
On October 20, 2023, Shilo Sanders made another impressive deal with Google. Appearing in a Google commercial, Shilo encouraged people to make purchases on the platform, showcasing its sleek interface and resourcefulness.
The opportunity enhanced his collegiate football career by putting him in the spotlight to a wider audience on Fox during college football broadcasts, creating a career path beyond football. It also marked a long-term partnership with the prominent brand!
Also Read: 14 NIL Deals Signed By Shedeur Sanders During His Elaborate College Career
Tint My Ride
Adding to his list of cutting-edge NIL deals, Shilo Sanders signed another deal with Tint My Ride on September 29, 2023. As part of the exclusive deal, the former Jackson State star had his Mercedes-Benz GLE 63 wrapped in Colorado colors.
As a courtesy to the brand, Shilo Sanders showed off his new wrapped car on his Instagram page. The company appreciated Shilo on their Instagram:
“Thank you for trusting us with your ride. Shilo also got the full package and we got the doorjambs and all the original white paint covered inside and out.”
Oikos
During his stunning progress in collegiate football, Shilo Sanders inked another interesting deal with Oikos. In the deal were his dad, Deion Sanders, and brother Shedeur Sanders.
To promote Oikos yogurt, the brothers show grit strength against their father in a commercial, airing on linear TVs. Besides putting the Sanders at large in the spotlight, the ad opened new partnership opportunities for Shilo Sanders.
Actively Black
Expanding his NIL deals, the former Jackson State star inked a deal with Actively Black on October 19, 2022. With him were Travis Hunter and Shedeur Sanders. Signing the three college athletes was the brand’s way of giving back to HBCU student-athletes.
Besides being the first ones to appear in the partnership, the deal gave Shilo and his colleagues an opportunity to support the Black community.
The array of deals has brought Shilo Sanders fame beyond interceptions on the field. Besides getting more visibility and credibility because of being the son of the Hall of Famer, Deion Sanders, his impressive football performance has enabled him to maintain his family legacy.
His NIL deals and stunning gameplay have garnered him over 1 million followers across platforms like TikTok and Instagram, rendering him a hot commodity for brands.
Also Read: 19 NIL Brand Deals Signed By Travis Hunter During His Iconic College Career
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