Travis Hunter didn’t just make headlines on the field. He dominated the NIL game as well.
From fishing to fitness, finance to fashion, the Colorado dual-threat star inked deals with big brands like EA Sports, Adidas, etc. He proved that he’s him on and off the field.
Through the long list of NIL deals, Hunter was able to boost his valuation to $5.7 million by the end of the 2024 season. Curious how he locked that much? Here’s a complete list of Hunter’s NIL endorsements:
Adidas
“Let the show begin. Welcome to the adidas family, @TravisHunterJr,” wrote Adidas on X on 12 December 2024. Extending to his professional NFL career, Travis signed a $3.2 million Adidas deal involving apparel and footwear components.
This deal was surprising to some, as Coach Prime is known for being a Nike athlete. Even Shedeur Sanders followed in his dad’s footsteps. But Travis took the Adidas deal instead.
United Airlines
In September 2024, Travis Hunter signed a strategic deal with United Airlines. The deal aimed at facilitating easy travel to major college football matchups. Running throughout the 2024 college football season, the promotion had Hunter:
- Inviting passengers
- Tagging luggage
- Announcing flight information
- Directing flights, etc.
SoHoodie
The then Jackson State WR/CB signed a NIL deal with SoHoodie in October 2022. As part of the deal, the company used Hunter’s signature “I’m Him” in their custom line. His social media ads delivered a 70% increase in the brand’s traffic. He made an organic promotion by wearing SoHoodie products during public appearances.
Actively Black
Maintaining his position as a top NIL powerhouse, Travis Hunter signed a deal with Actively Black alongside his star teammates Shilo Sanders and Shedeur Sanders. This long-term NIL deal involved supporting the Black community while promoting the brand’s apparel.
Michael Strahan Brand
Travis Hunter became the first brand ambassador for this clothing company in 2022. He appeared in print, social media, and digital ads for the brand. According to Forbes, the CEO said, “His decision demonstrates his character, his vision, and his confidence. These qualities resonate with me and my brand. I admire this young man and look forward to watching his continued growth.”
Greenwood
“I want the next generation to feel empowered to make the right choices and support Black businesses and Black excellence. I’m inspired by what Greenwood is doing to support financial freedom for minorities,” said Travis Hunter in a press release.
As the Greenwood brand ambassador, Travis Hunter would encourage people to support Black causes.
Phil Long Ford (Ford Dealership in Colorado)
The partnership kicked off on April 27, 2023. As part of the deal, the football star got a 2023 Ford Ranger.
“From all of us here at Phil Long Ford of Chapel Hills, we are cheering you on as you bring that same fire to Jacksonville,” posted the brand on their Instagram after his draft day success.
NerdWallet
The dual-threat star also made another spectacular deal with NerdWallet on September 18, 2024. He featured in their “Smartest NIL Deal Ever” campaign. Part of the deal also involved him saving 20% of his income to inspire the culture of financial literacy.
JLab
In September 2024, Travis Hunter signed an endorsement with JLab, enhancing his product collaboration skills. He promoted products, such as headphones, with his logo. By interacting with a youthful tech-savvy audience and staff, Travis significantly increased his reach and popularity.
Celsius
Before his 2023 season opener, Travis Hunter signed his first deal with Celsius Fitness Drinks. Sharing his workout routines and game-day preps, Hunter promoted the brand’s drinks across social media platforms. This positioned him as a disciplined athlete and enhanced his marketing skills, marking a long-term partnership with the company.
Travis Hunter signed the season-long endorsement with Celsius a year after their first partnership. In the re-signed deal, he’d promote the brand on social media and share his “live fit” lifestyle to show how the drink fueled his energy in a way that resonated with prospects.
In a renewed partnership, Hunter posted a teaser video with the caption, “SZN 3 with @celsiusofficial #CELSIUSLiveFit #CELSIUSBrandPartner.” Partnering again with a rising brand didn’t just mean a fat paycheck. It gave Hunter an opportunity to shine for long-term success beyond the field.
Rock ‘Em Socks
Adding to his long list of prominent deals, Travis Hunter entered an endorsement with Rock ‘Em Socks on December 12, 2023. To help with the marketing, Hunter’s jersey number, name, face, and ‘I’m Him’ slogan are featured on the brand’s vast collection of socks and underwear.
EA Sports
While elevating his collegiate career, Travis Hunter signed with EA Sports in February 2024. His roles included creating content to connect with fans and prospects through the brand’s ‘GEN/EA SPORTS’ initiative. This deal was one of his biggest deals done in college.
Leaf Trading Cards
On January 16, 2024, Travis Hunter made an exclusive deal with Leaf Trading Cards. Part of his role included featuring in the brand’s limited-edition card. The anime-themed content allowed him to garner a vast following and influence the company’s success.
FreeForm Sports
In December 2023, Travis Hunter added to his impressive list of deals with a partnership with FreeForm Sports. He became part of the brand’s athlete advisory council. The Superstar also got his own line of custom wristbands and pads.
7-Eleven
As part of its “Cleat Crew” program, 7-Eleven signed an endorsement deal with Travis Hunter on September 19, 2023. As part of the deal, the Colorado dual-threat partnered with The Shoe Surgeon to enhance the creation of custom-made cleats, whose auction proceeds helped children in the Children’s Miracle Network Hospital.
Gary Yamamoto Custom Baits
Travis Hunter signed a cutting-edge deal on July 10, 2023, with the fishing company, Gary Yamamoto Custom Baits. As part of their partnership, Hunter joined the brand’s advisory council and took part in testing their products.
KastKing
On June 14, 2023, the Jackson State cornerback inked a deal with KastKing. Travis Hunter captured the moment fishing with the brand’s products, sharing its history and objectives. He’d promote its products online in a season-long endorsement.
NXTRND
In 2022, Travis Hunter mentioned another strategic deal with NXTRND. Appearing on the brand’s front page, Hunter boosts sales in its leg sleeves and hoods. “NIL deal signed. Been rocking NXTRND for a minute!” wrote Hunter on Instagram.
WaterLand Co.
“Our guy @db3_tip gets the job done,” posted the brand after the signing. Featuring polarized fishing sunglasses, the brand aligned with Hunter’s fishing passion. It kicked off in May 2023 and featured Hunter holding fish while wearing the brand’s sunglasses.
As per Sports Business Journal, Travis Hunter signed a total of 24 brand deals starting his time at Jackson State.
With every partnership, Hunter proved that his prowess goes beyond interceptions and touchdowns. And he didn’t just play the NIL game, he transformed it. Now the question is, who’s next to change the game like Hunter did?
Also Read: 14 NIL Deals Signed By Shedeur Sanders During His Elaborate College Career
